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MAXINUTRITION

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There are many reasons why we believe that our products are good and more importantly, from your perspective, work.

Here are a couple of points that we feel can help you make an informed choice about why you should choose Maximuscle.

The legend has it that Maximuscle was founded in 1995 by Zef Eisenberg, a keen bodybuilder who started mixing his own products in the basement of his house. Zef, being a keen trainer himself and with an interest in how sports nutrition was shaping up in America, became fed up with the poor quality nutrition that was available to bodybuilders at that time and had a vision to supply safe-to-use, research-driven products to his fellow bodybuilders.

Whether the basement mixing story is true or not, one thing is clear, in setting up Maximuscle, Zef helped change the face of sports nutrition for the better. He was a true pioneer, using new ingredients (including whey protein and creatine), introducing the first independent drug screening programme and working with leading sports scientists and nutritionists to lead the company to become Europe’s Number 1 sports nutrition brand.

Our products have evolved over the years and we now available everywhere from specialised stores to petrol stations and supermarkets. Worldwide gym chains Fitness First and LA Fitness also sell a wide range of our products.

Although our products are still used by many weightlifters and bodybuilders, we now find that we are supporting athletes and gym-goers with varying goals, whether that be people looking to lose weight, build muscle or just simply to improve performance.

Today sports nutrition is not a secret. Just as years ago the muscle boys knew that to pack on muscle, they needed to put in the right fuel, so too do the dedicated sports men and women of rugby, football, rock climbing, swimming, running and cycling.

In 2011, we were acquired by GlaxoSmithKline (GSK), who as a science-led organisation, recognised the work that we had been doing and have invested heavily in our brands with even more cutting edge formulations and processes.

The manufacturing partners selected to produce our scientifically formulated Maximuscle products go through a rigorous approval process in order to be deemed suitable to develop our products. Each manufacturer operates to high standards of health, hygiene and food safety and this is verified by a series of audits by both GSK and external accreditation schemes and certifications. The products targeted at athletes are selected for Informed-Sport accreditation and every batch is still tested for banned substances.